The original. The icon. Sapporo Premium Beer is a refreshing lager with a crisp, refined flavor and a clean finish. The perfect beer to pair with any meal and any occasion. Kampai!
Sapporo Premium Beer
Sapporo is the oldest brand of beer in Japan, founded in 1876. The legend of our beer began with the adventurous spirit of Seibei Nakagawa, Japan’s first German-trained brewmaster, but our story starts much earlier.
SEIBEI NAKAGAWA: Japan’s first German-trained brewmaster.
Fueled by an adventurous spirit, Seibei Nakagawa left Japan at the age of 17 at a time when doing so was strictly forbidden. His travels eventually led him to Germany where he learned the craft of brewing, a craft he would apply back home in 1876 as Sapporo’s first brewmaster.
Sapporo first made its way to America in 1964. In 1984, SAPPORO U.S.A., INC. was founded to help preserve our high standard of quality throughout the country. Today, Sapporo stands alone as the #1 selling Asian Beer in the United States.
WHERE EAST MEETS WEST
A fusion of cultures has always been at the core of the Sapporo brand, beginning with our original brewmaster’s honoring of German beer-making technique on his journey towards creating the perfect lager. This appreciation of Western culture is still with us today. Watch our story to see what happens when worlds connect.