When Unibroue Maudite launched, its 8% alcohol content made it the first strong beer brewed in Canada. Its warm and spicy character, which was unique at the time, called for a blasphemous name.
Without a doubt Unibroue’s best-known beer, La Maudite is inspired by abbey beers and Belgian double-style ales. It first hit the shelves in 1992 and took the province by storm with its 8% alcohol content, making it the first strong beer available in grocery stores.
That’s where the idea came to tie its name and branding to a pact signed with the devil. The illustration of the “chasse-galerie” (or flying canoe) from a beloved Quebec legend captures the spirit of the beer.
Brewed since 1992
Origin: Chambly, Quebec
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At Unibroue, we create unique-tasting craft beers using traditional brewing methods.
To craft our beers, we draw inspiration from the great brewing traditions developed over the last two centuries by Trappist monks in Europe—particularly in Belgium. Our beers preserve all their protein and part of their yeast, making them truly worth savoring.
From the very beginning, we have carved out a special niche in the beer world with top quality products and a brand rooted deep in Quebec culture. It made history by becoming the first North American beer maker to use a brewing method inspired by the two-centuries-old tradition developed by Trappist monks in Europe—particularly in Belgium. Over the years, we have remained faithful to our origins even as we have grown to become an icon of the brewing world. Our products take you on a journey filled with legends and fabulous tales.