In 1889, the predecessor of Asahi Breweries, Osaka Beer Brewing Company, was founded. Its singular purpose was to produce a world-quality beer in Japan. Employing time-honoured German brewing techniques, the company introduced Asahi Beer. It was quickly embraced as a top-quality domestic beer and by 1903 had become the best-selling beer in Japan.
In 1997, consumers expressed their desire and appreciation for the exceptional quality and uniquely satisfying taste of ASAHI SUPER DRY by making it the number-one-selling beer in Japan.
It is a position it holds to this day, as its impact continues to grow around the world.