Over the years Goslings Black Seal Rum has become synonymous with Bermuda. It is an essential ingredient in Bermuda fish chowder, adds the island flavor to the Bermuda Rum Swizzle, and is the tempest in Bermuda’s favorite cocktail the Dark ‘n Stormy.
To commemorate our bicentennial year, we honored local centenarians with an ad campaign featuring Bermudians who have also reached an important milestone: 100 years. Like most Gosling projects, this one was a family affair. Nancy Gosling, President and CEO of Gosling Brothers Limited explains: “We are very proud of reaching 200 years as a family business in Bermuda, and it is imperative that we recognize all those who have helped to make that possible.”
The ads include a brief bio of the individual, their secret for longevity and favorite spot on Bermuda. It sums up by saying, “For 200 years now, this most special island has been our home. We want to thank all of you–young and old–for making it possible. Yes, we’ve seen a lot of changes here, but we’ve seen a lot of preservation, too. Because when you have something unique, something remarkable, why